A lot of folks I chat with in my shop are talking about something they are noticing more and more nowadays with the new economic realities we are facing. It seems in the past, businesses and we all created this incredible consumer society. It started seeming like we could have it all. If you didn't have the money right then, just whip out the old credit card and have it anyway. You could always just pay later in small increments. No problems. Life was good.
Of course credit was the devil in the details for this insane, wasteful, stupid path we all got caught up on. The truth is the devil eventually wants and demands his due, which is of course what finally brought this house of cards down to it's knees and damn near destroyed the entire world economy in the process.
The scary part and really the good news about all this is most if not all the stores that came along to sell us all the stupid plastic phony crap we really didn't need in the first place are going to go bankrupt and quit or just close their doors. That would include some big ticket items also. Gas guzzling cars, Giant Trucks, 5,000 square foot McMansions up on the hill, Jet boats and on and on. Buying crap we not only didn't really need but could not afford in the first place.
What we will be left with is regular stores selling things we actually need. Now these stores will all have generally the same items and prices, so how are we to choose which one to make our purchases from? Competition will always exist, so what will make them stand out from each other to get our attention?
What people are noticing coming along now is the fact that an almost lost attribute is slowly but surely sneaking back into the business world. That would be simple humility and gratitude. Those rare attitudes are bringing back a wonderful thing from the past called "Service". You know, where the owners and employees of the stores make it plain that they appreciate you coming in and are ready to help you in any way to make your shopping experience a fruitful and enjoyable one. Where they approach you with a smile and a good attitude, making it clear they are glad you're there.
I was at our new Home Depot store in Auburn Ca. the other day and one of the employees told me about a new policy they just instituted there. I thought whoever thought this up deserves a medal. He said they worked out the most volume of customers is between 10 am and 2 pm. During those hours all the employees are now supposed to ONLY help customers. No stocking, cleaning or anything else. Just find customers who could use some help and stick with them. All I can say is WOW!
I have to admit something here to avoid anyone thinking I might be above all this nonsense. I'm not. Having been barbering for something over 40 years now, I have caught myself becoming a tad crotchety about certain types of customers also. My main problem was the type of person who comes in like once a year and clearly doesn't give a crap about his hair or appearance. In fact, I was thinking in the last couple of years of just telling them to go find someone else to cut their hair. My attitude was becoming "I care exactly as much as you do about your hair. If you don't give a shit, then neither do it".
Well even though my business is actually doing better than ever right now, which I am forever grateful for, this whole economic crash we are experiencing kind of put the fear in my bones too. Now when Mr. "Don't give a shit" walks in, I only have one thing to say to him. "Hello sir, sit right now, How would you like your haircut?".
Humility, thoughtfulness, gratitude and service. I think and hope those wonderful things are coming back into our collective lives.
What do you think?
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Come on.......DO IT!
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